About LAZOS

LAZOS is a business dedicated to connecting Spanish language and culture in the workplace, through bilingual focused staffing and recruitment efforts, as well as through our uniquely designed language learning programs.

Accordingly, at LAZOS we help our clients obtain a competitive advantage in this marketplace by increasing their bilingual workforce capacity by offering recruitment and employee development programs geared towards employees at all levels.

LAZOS’s core services lie in three principle areas:

Language Instruction (group, private and corporate classes)
Bilingual Recruitment
Translation Services (Spanish, Portuguese, English)

In addition to assisting companies in the workplace, LAZOS helps individuals connect with culture through the Spanish language. This is accomplished through LAZOS’s unique Spanish learning program that incorporates cultural immersion together with its language courses which results in an enriched experience and expedited learning process.

While LAZOS was officially formed as a wholly-owned subsidiary of the Latin American Association in January 2009, we have been teaching language classes in the community for over 15 years and have been helping bilingual job seekers find jobs for over 25 years. So, although our business is not new to the Latin American Association, by forming LAZOS, we have been able to expand our service offerings while also bringing additional value to our clients.

Please visit our website and enjoy the wonderful testimonials from many of the great partnerships we share with several Employers of Choice in the market place.

To stay competitive in this economic environment it’s important to know who your customers are and know how to connect with them.

The Population statistics speak for themselves and show the importance of staying connected with Georgia’s Hispanic market:

Georgia’s Hispanic Population is currently 770,000 and is expected to reach over 974,000 by 2012. 
Georgia ranked #4 as the fastest growing Hispanic market (behind TN, NC and AK).
Atlanta is expected to have THE fastest growth rate of the top 20 markets from 2007-2012
Hispanics make up 10% of Atlanta’s population.
Average Hispanic Household Income in Atlanta is $68,049 and spending has exceeded $11B in 2008
18% of Gwinnett County is of Hispanic origin which is well over the national average (14%).
75% of Atlanta’s Hispanic population were born outside the U.S., and 86% of Hispanics in Atlanta speak Spanish at home!

SOURCE:
Selig Center for Economic Growth, Terry College of Business, The University of Georgia, May 2007
DemographicsNow.com, 2007 – 28 county CBSA
Geoscape - Census 1990, Census 2000; Geoscape 2008 Estimates, 2013 Projections. Non Hispanic population and Hispanic population breakout
U.S. Census 2000- 2006 American Community Survey, “Language Spoken at Home for the Population 5+ years”

What do these statistic show? One thing is for sure – that having your employees reflect your customer base and speak their language will give you a unique advantage in this economy and ever-crowded marketplace.

One simple way to stay competitive is by investing in your current employees. Spanish, Portuguese or English classes are a cost effective way to build employee morale, enhance teamwork and invest in employees’ personal and professional growth, while achieving a positive return on your investment.

So if you’re a business that has or wants Hispanic employees or sells, or desires to sell, its goods or services to Hispanics, be sure to ask yourself:

Are your marketing and training materials in Spanish?
Are you effectively communicating with your workforce and are they receiving training and development programs in a language they understand?
Would your employees benefit from learning an additional language at the workplace?
Are you expanding abroad or to a new market segment and want to make sure you have all the necessary tools?

Think about it, we would love to hear from you!
Contact Us

LAZOS™ is a newly formed for-profit business entity which is a wholly-owned subsidiary of the Latin American Association (LAA). For over 35 years, the LAA has helped Latino individuals and families achieve their aspirations for academic, social and economic advancement. All profits generated by LAZOS go directly back to the LAA to support the important programs and services which benefit the local Atlanta Latino community.